Missouri's Tobacco Control Exchange

LTDL Merges Two Tobacco Document Libraries

The Legacy Tobacco Documents Library this week merged its files with those from the British American Tobacco Documents Library (BATDA). That brings the total number of documents to nearly 10 million over 14 tobacco industry collections. Some changes were made to the site to accommodate the merg. Here are the details:

1) The BATDA website is still up and online at http://bat.library.ucsf.edu only now when you conduct a search from BATDA, your results will be returned in LTDL.

2) In order to allow a uniform search across all collections in LTDL, a few of the field codes were changed in the BAT collection. Seasoned BATDA users who are used to using the two-letter field codes should consult the Expanded Field Definition section in BATDA to see what has changed.

We realize this merging of the two digital libraries may take some time to get used to but we hope this ultimately provides a better, more comprehensive and fruitful search experience for all researchers.

In addition to the BAT collection, a new collection of Smokeless Tobacco documents have been added to LTDL under the collection name "US Smokeless Tobacco". This collection contains 128,695 pages in 11,258 documents and we plan to post another large set of Smokeless Tobacco documents in the near future.

Visit the library to research these new resources.

ALF Supports Guideline for Tobacco

The American Legacy Foundation announced that it supports the 2008 Clinical Practice Guideline: Treating Tobacco Use and Dependence.

Officials with ALF say that the guidelines support the group's mission to stop tobacco use by providing the right tools to quit smoking programs. The new guideline also emphasizes follow up visits to smokers trying to quit.

ALF Announces Grants

The American Legacy Foundation is now taking applications for the Small Innovative Grant Program. Letters of intent are due May 23. Missouri is one of 26 states "strongly encouraged" to submit for the program.

Through the Small Innovative Grants Program, Legacy supports projects that advance creative, promising solutions based on sound principles of tobacco control to remedy the harm caused by tobacco use in America. Legacy created the Small Innovative Grants Program to seed new projects or enable an organization to pilot a new idea or approach.

To be considered for funding under the Small Innovative Grants Program, the proposed project must distinguish itself from the large number of high quality programs proposed to Legacy in each grant round. The program must demonstrate an element of creativity, ingenuity or innovation.

Find out more

Latest Media Release on the ALF's truth® campaign

truth^® EXPLORES THE SUNNY SIDE OF TOBACCO USE
Tongue-in-Cheek, Darkly Humorous Musical Campaign Takes on Tobacco Industry Words and Actions 

Washington, DC, January 22, 2008 - In 2008, the truth^® youth smoking prevention campaign unleashes music, dancing and cartoons to reveal the “sunny side” of tobacco use and the tobacco industry. The American Legacy Foundation^®’s edgy truth^® campaign is designed to educate teens about tobacco by exposing Big Tobacco’s marketing practices, as well as highlighting the toll of tobacco use in relevant and innovative ways.

Consider the following facts about the tobacco industry:

• The industry has been found by a Federal judge to      have manipulated the amount of nicotine delivered by its cigarettes to      create and sustain addiction. At the same time, research indicates that      nicotine is highly addictive.
• Research has shown that the tobacco industry      “youth prevention” ads aimed at parents actually increased the      likelihood that teens will smoke in the future
• Finally, according to the Federal Trade      Commission, in 2005 the industry spent nearly 36 million dollars each day      marketing its products in the U.S. alone.

The latest truth^® campaign aims to shine a light on some of these activities and satirically point out some of the “hidden positives” associated with tobacco.

The “Sunny Side of truth^®” television ads unfold in a way reminiscent of previous truth^® ads – with young people on the streets doing real truth^® stunts like gathering in front of tobacco industry headquarters buildings. But then the spots continue in a saccharin sweet, yet super-sarcastic fashion.

For more information:

           Website: http://www.thetruth.com/

           Press Release: http://www.americanlegacy.org/876.htm