Why Social Media Isn't Adopted by Businesses
Many nonprofits share corporate reluctance to embrace social media, including blogs, podcasts, Facebook, MySpace and Twitter.
It is incredibly frustrating, because these networks offer dynamic potential for donations and the opportunity to build a volunteer base that champions your cause.
Caroline Dangson, IDC, offers a terrific guest blog at the ZDNet Social Business blog, titled, "Organizational Social Anxiety." Though it has a business focus, you can easily translate these lessons to your nonprofit. Understanding why social media is a necessity is the first step in creating an online presence that makes you stand out from other nonprofits, as well as from the pro-tobacco lobby.
Program manager Angela Wilson wants to hear your success stories in tobacco control. 

